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(He referred to that experience as the FTUE - pronounced “fatooey”). So THRED has ways to share its content on the web and through social channels in order to attract new users and try to get them through the app’s first-time user experience. Wright said THRED has about a minute to convince a new user that it’s worth hanging around. Still, building a community from scratch takes time and is a precarious endeavor. Instead, for every hour people were playing the sims, they were typically spending three to four hours interacting with the community, which built custom content and shared their creations.
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The original Sims was the start of one of the most popular and successful franchises of all time, and Wright said that the majority of players’ time wasn’t actually spent in the game. “That would entice you to determine what’s going on in your head, and explore that and share it - which is usually the best part of the story.”Ĭommunity, in particular, is something Wright has a little bit of experience with it. “There’s the external stuff we can measure, pictures you took, locations you visited, and you can use that to create a graphic novel about that,” he said. The tools are all there, and Wright said he likens it to a “graphic novel” of your life. In our meeting, he showed several threads that he had created that were essentially comic books based on real-life events. Wright, in particular, is famous for his creativity and light-hearted humor that his games were imbued with (for example, his Wi-Fi router is called “FBI Surveillance Van”). It has this structure of the Web, but in a format that i think is far more accessible and createable on a mobile device.” “And we want to turn the data into something you want to share, and link to other peoples’ stuff. “Really the idea is, we’re trying to collect all the data from peoples’ individual lives, the stuff that’s potentially accessible by ,” he said.